Chongqing micro enterprise goes international

As a representative product of Chongqing on the Television Festival of Cannes held in October 2011, “the Earth Crisis in Summer Vacation”, a cartoon developed by Mengku Animation, reaches an agreement of intent with the TV stations of Australia, America and Italy.

The insider reveals that according to the situation of European market, this 264-minute animation TV series with 22 episodes will receive transfer fee for broadcasting right of about 3 million yuan from a TV station. The production cost of only about 3 million yuan will be recoverable soon after it is broadcast in one station. The following transfer fee of broadcasting right will bring net profit.

In fact, “Mengku Animation”, the developer, is a micro enterprise established for less than six months. It is the first one among those micro enterprises that sell the product abroad.

Currently the enterprise has twelve employees. It achieved sales income of 90,000 yuan in the first quarter of 2012. It plans to realize sales income of 1.2 million yuan, 10 more employees, and profit and tax of over 80,000 yuan by the end of 2012.

Zhang Yingling

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