Sony Appoints Hirai as CEO

Asia’s troubled entertainment and technology giant Sony Corporation named Kaz Hirai as its new president and CEO on Wednesday. He replaces Howard Stringer, who is currently chairman, CEO and president, from 1 April. Stringer will become chairman of the board of directors from June.

The move was long awaited after Sony has struggled to pull clear of losses despite seemingly endless rounds of reorganisation. And the appointment of Hirai, currently executive deputy president and pioneer of the PlayStation, was widely anticipated.

“Kaz Hirai [has] distinguished himself through his work in the PlayStation and networked entertainment businesses,” said Stringer. “Kaz is a globally focused executive for whom technology and the cloud are familiar territory, content is highly valued, and digital transformation is second nature. I believe his tough-mindedness and leadership skills will be of great benefit to the company and its customers in the months and years ahead.”

Plotting the future as he sees it, Hirai said: “The path we must take is clear: to drive the growth of our core electronics businesses — primarily digital imaging, smart mobile and game; to turn around the television business; and to accelerate the innovation that enables us to create new business domains. The foundations are now firmly in place for the new management team and me to fully leverage Sony’s diverse electronics product portfolio, in conjunction with our rich entertainment assets and growing array of networked services, to engage with our customers around the world in new and exciting ways.”


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