The China Times

American Singer will.i.am Becomes Cultural Ambassador to China

July 30, 2011

American singer will.i.am, frontman of hip-hop group Black Eyed Peas, will soon hold a concert in Beijing. This concert is part of events with American diplomacy to develop cultural exchanges between the U.S. and China.

The singer, winner of several Grammy awards, met Friday with Secretary of State Hillary Clinton, said the State Department. The meeting was devoted to the program of President Barack Obama called “100,000 strong initiatives” to increase the number of American students in China.

President Obama announced the 100,000 Strong Initiative in November 2009. Secretary Clinton officially launched the effort in May 2010. The Initiative is a public-private partnership; to date, private corporate and foundation donors have pledged more than $7 million towards the Initiative. The Chinese Government has offered 20,000 scholarships for U.S. students.

The concert, presented by will.i.am and Chinese stars, will promote the project. The State Department press release gives no other details on the event date, nor on its participants.

“We need to ensure that American students have cultural knowledge and skills necessary to succeed in a global economy,” said the singer in a statement.

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